In rare disease, it’s all about connection with the community; what you can learn from them, how you can partner with them. What you can give them. So we did work that leverage real experiences and made real connections. The most successful launch in the history of rare disease.
Emma’s MOA
The truth is that a Spinraza infusion is a big and scary procedure for kids and parents, alike. So we used the world’s most charming and most friendly spokespeople to demystify and explain how and why Spinraza works. One my favorite videos, ever.
Zac’s Play Day
A small, but beautiful way to help kids with SMA feel seen and understood. And to help those around them understand their condition.
